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Some crisis pregnancy centers advertise in a manner called deceptive by " the Texas Attorney General, the North Dakota Supreme Court, the Federal Centers for Disease Control, the National Organization for Women, Planned Parenthood the New York Metropolitan Religious Coalition for Abortion Rights ", " NARAL Pro Choice America, Planned Parenthood Federation of America the National Abortion Federation, as well as the American Civil Liberties Union ".
In particular, the advertising approach of the Pearson Foundation, which assists local groups establishing CPCs, has been criticized by some other pro-life groups, including Birthright International, another CPC operator.
The foundation recommends that a center seek out women who want abortions through " neutral " advertising, and refuse to answer questions that would reveal that they provide neither abortion services nor referrals to abortion services.

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