Page "Cultural anthropology" Paragraph 21

Sociocultural anthropologists have increasingly turned their investigative eye on to " Western " culture.

For example, Philippe Bourgois won the Margaret Mead Award in 1997 for In Search of Respect, a study of the entrepreneurs in a Harlem crack-den.

Also growing more popular are ethnographies of professional communities, such as laboratory researchers, Wall Street investors, law firms, or information technology ( IT ) computer employees.