Page "Customer relationship management" Paragraph 46
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In 2003, a Gartner report estimated that more than $ 1 billion had been spent on software that was not being used.
More recent research indicates that the problem, while perhaps less severe, is a long way from being solved.
According to CSO Insights, less than 40 percent of 1, 275 participating companies had end-user adoption rates above 90 percent.
Additionally, many corporations only use CRM systems on a partial or fragmented basis, thus missing opportunities for effective marketing and efficiency.
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