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Tools and workflows can be complex, especially for large businesses.

Previously these tools were generally limited to simple CRM solutions which focused on monitoring and recording interactions and communications.

Software solutions then expanded to embrace deal tracking, territories, opportunities, and the sales pipeline itself.

Next came the advent of tools for other client-interface business functions, as described below.

These tools have been, and still are, offered as on-premises software that companies purchase and run on their own IT infrastructure.