Page "DC Comics" Paragraph 20

In October 1970, DC briefly retired the circular logo in favor of a simple " DC " in a rectangle with the name of the title, or the star of the book ; the logo on many issues of Action Comics, for example, read " DC Superman.

" An image of the lead character either appeared above or below the rectangle.

For books that did not have a single star, such as anthologies like House of Mystery or team series such as Justice League of America, the title and " DC " appeared in a stylized logo, such as a bat for " House of Mystery.

" This use of characters as logos helped to establish the likenesses as trademarks, and was similar to Marvel's contemporaneous use of characters as part of its cover branding.