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During his tenure as Cowboys coach, Tom Landry co-hosted his own coach's show with late veteran sportscaster Frank Glieber and later with Brad Sham.

Landry's show was famous for his analysis of raw game footage and for he and his co-host making their NFL " predictions " at the end of each show.

Glieber is one of the original voices of the Cowboys Radio Network, along with Bill Mercer, famous for calling the Ice Bowl of 1967 and both Super Bowl V and VI.

Mercer is perhaps best known as the ringside commentator of World Class Championship Wrestling in the 1980s.

Upon Mercer's departure, Verne Lundquist joined the network, and became their play-by-play announcer by 1977, serving eight years in that capacity before handing those chores permanently over to Brad Sham, who joined the network in 1977 as the color analyst and occasional fill-in for Lundquist.