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Conversely, deadweight loss can also come from consumers buying a product even if it costs more than it benefits them.
To describe this, let's use the same nail market, but instead it will be perfectly competitive, with the government giving a 3 cent subsidy to every nail produced.
This 3 cent subsidy will push the market price of each nail down to 7 cents.
Some consumers then buy nails even though the benefit to them is less than the real cost of 10 cents.
This unneeded expense then creates the deadweight loss: resources are not being used efficiently.

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