Page "Deadweight loss" Paragraph 5
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Wikipedia
Conversely, deadweight loss can also come from consumers buying a product even if it costs more than it benefits them.
To describe this, let's use the same nail market, but instead it will be perfectly competitive, with the government giving a 3 cent subsidy to every nail produced.
Some consumers then buy nails even though the benefit to them is less than the real cost of 10 cents.
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