Page "Dick Smith (retailer)" Paragraph 21

In early 2008, following Woolworths ' review of its consumer electronics division, Dick Smith Electronics renovated its highly profitable Hornsby DSE store as a " concept " under the branding " Dick Smith Technology ".

The store's design and product range was completely reworked incorporating a more modern feel while removing all electrical componentry and much of its tools.

These products were replaced with a larger range of computers, gaming, televisions and Macintosh computers, much of which had previously been only sold in Powerhouse stores.

After a dramatic increase in sales for the store, the Hornsby concept store ended the Christmas period of sales as the highest-selling Dick Smith Electronics store in the country. Inside the first Dick Smith concept store Hornsby DSE following its rebranding as Dick Smith Technology