Page "Die Sendung mit der Maus" Paragraph 1

Aimed at young children, the program has a magazine format, with several segments, some humorous, others educational presented in a simple, straightforward manner.

Many of the show's early viewers are now adults whose children are forming the second generation of viewers.

It is not uncommon for children to watch the program with their parents or for children to stop watching around the age of 10 or 12 and then come back at the age of 18.

The German newspaper Welt am Sonntag found that although the target age was from about four to eight, the average age of viewers was 39.