Page "Disney Channel" Paragraph 15

On April 6, 1997, The Disney Channel shortened its name to simply " Disney Channel " ( however, promos that ran until September 2002 often referred to the channel only as " Disney " and the logo often omitted the " Channel " in the network's name ) took on a revamped look including the introduction of a new logo, which featured a 1930s-era Mickey Mouse on a black Mickey ear-shaped TV.

The channel also began to carry break interruptions within shows, featuring promos for its programming ( and eventually promotions for Disney feature film and home video releases ); the reasons for the channel's decision not to include traditional commercial advertising include the possible confusion to younger viewers as to the difference between regular programming and advertisements, and the prevention of license fee increases for acquired feature films ( however while Disney Channel does not air commercial advertisements, it does utilize underwriter sponsorships by companies such as Best Western and Mattel ).