Page "Disney Channel" Paragraph 4
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In 1983, Walt Disney Productions announced its launch of the family-oriented cable channel.
The Disney Channel launched nationally on April 18, 1983 at 7 a. m.
ET with the Disney Channel-produced series Good Morning, Mickey!
The channel's programming during its run as a premium channel, carrying through to its transition to a basic cable channel, targeted children and teenagers during the daytime, families during primetime and adults at night.
At the time of its launch, Disney Channel was a premium channel that aired for 16 hours a day, from 7 a. m .- 11 p. m. ET / PT.
During its first full year, the channel was available to more than 532, 000 subscribers in the U. S. In April 1984, the channel extended its programming day to 18 hours a day by adding two hours to its late night schedule, with the channel now broadcasting daily from 7 a. m .- 1 a. m. ET / PT.
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