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DO-IT RECORDS was an independent record label in London.

It is best known for having been an early label of Adam and the Ants, releasing their debut album Dirk Wears White Sox in November 1979 ( which in January 1980 was the first ever Number One on the UK Independent Albums Chart and in February 1981 became a UK Top 20 album ) as well as singles Zerox in June 1979 and Cartrouble in March 1980, the latter being not only a Number One on the UK Independent Singles Chart but also the debut collaboration between Adam Ant and Marco Pirroni following the departure of the original Ants to form Bow Wow Wow.