Page "Dodge Dart" Paragraph 2

Over its 13-year production run, the Dart earned a reputation as a sturdy, dependable car.

" The Dart was one of the most successful compact cars ever introduced in the American automobile marketplace ," according to R. D.

McLaughlin, then vice president of Chrysler's Automotive sales division, " It enjoys a strong owner loyalty and is a car that has established a reputation for reliability and value ... these are reasons why we will continue to market the Dart while introducing the new compact Aspen.

" Ultimately, the A-body Dart was replaced by the F-body Dodge Aspen beginning in late spring of 1976 — a replacement Chrysler President Lee Iacocca would later lament due to the Aspen's many early quality problems.