Page "Doublespeak" Paragraph 32

According to Jacques Ellul, “ the aim is not to even modify people ’ s ideas on a given subject, rather, it is to achieve conformity in the way that people act.

" He demonstrates this view by offering an example from drug advertising.

By using doublespeak in advertisements, aspirin production rose by almost 50 percent from over 23 million pounds in 1960 to over 35 million pounds in 1970.