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The unique poster design, popularly called the " Circus " poster, depicts what appears to be a torn posted bill on a plywood construction site wall.
" It was necessity that invented that ," Struzan explains.
" They found out there wasn't enough room for the typography and the billing block they had left in the design.
What can we do to make more space on a poster that's already been printed?
Let's pretend it's posted, then they can put the type below the actual poster.
We painted Obi Wan down the side and stuff across the bottom to make it wider and deeper.

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