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The retail price of the 1st issue of ' East Touch ' was HK $ 3.
This price and the date when the 1st issue came out ( 6 June ) were especially chosen as the numbers 3 and 6 have the meaning of " endlessness " ( 33不盡, 66無窮 ).
The price rose to ( HK $ 5 ) with the 11th issue so as " to reflect its real strength and worth in the market ", according to the editorial board.
The price rose further to ( HK $ 8 ) with the 21st issue due to the increasing price of paper.
The price rose again with the 45th and 59th issues to ( HK $ 10 ) and ( HK $ 12 ) respectively.
It peaked at HK $ 15 with the 155th issue when 2 sub-booklets were added.
After ' East Touch ' was acquired by Global China Group Limited, the price dropped to ( HK $ 13 ) with the 348th issue.
The current selling price remains at ( HK $ 13 ).

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