Page "Eastern Air Lines" Paragraph 19

The famous " Wings of Man " campaign in the late 1960s was created by advertising agency Young & Rubicam, and restored Eastern's tarnished image until the late 1970s, when former astronaut Frank Borman became president and it was replaced by a new campaign, " We Have To Earn Our Wings Every Day ".

The new campaign, which featured Borman as a spokesperson, was used until the mid-to-late 1980s.