Page "Edward Bernays" Paragraph 4

Stunned by the degree to which the democracy slogan had swayed the public both at home and abroad, he wondered whether this propaganda model could be employed during peace time.

Due to negative implications surrounding the word propaganda because of its use by the Germans in World War I, he promoted the term " Public Relations ".

According to the BBC interview with Bernays's daughter Anne, Bernays felt that the public's democratic judgment was " not to be relied upon " and he feared that " they American public could very easily vote for the wrong man or want the wrong thing, so that they had to be guided from above ".

This " guidance " was interpreted by Anne to mean that her father believed in a sort of " enlightened despotism " ideology.