Page "Electronic Arts" Paragraph 141

On June 24, 2009, EA announced and formalized a change in its approach to preventing piracy of PC games.

The company plans to drop all DRM from its games, replacing it with a traditional CD-key check.

However, games will include content that is not present on the disc, requiring a download during the activation of the game.

The intent is to create an incentive to buy a legitimate copy of the game.

A general policy has been laid out with plans envisioning games more as services with a lot of content to freely download or buy linked to the game, some goodies and regular updates as a way to coax players to use the genuine copies of EA games.