Page "Electronic commerce" Paragraph 67

Business models across the world also continue to change drastically with the advent of e-commerce and this change is not just restricted to USA.

Other countries are also contributing to the growth of e-commerce.

For example, the United Kingdom has the biggest e-commerce market in the world when measured by the amount spent per capita, even higher than the USA.

The internet economy in UK is likely to grow by 10 % between 2010 to 2015.

This has led to changing dynamics for the advertising industry