Page "Elizabeth Arden" Paragraph 20

The other related innovation from Arden was the packing of Arden's bio-engineered ceramides in individual-dosage capsule form.

This innovation allows for easy usage but more importantly allow the product to be concentrate, potent and preservative-free, which is unheard of in the 70s.

So the discovery of bio-engineered ceramides and the capsules packaging together is a powerful force and remains till today a Arden signature and symbol.

Until now no other prestige beauty company has ever dared to copy this packaging idea except for some cheap haircare lines.