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The album's artwork was designed by band members Jon King and Andy Gill, typical of their DIY approach.

The cover depicts an " Indian " shaking hands with a " cowboy " in three heavily processed versions of the same image, the faces are reduced to blobs of red and white — that is, to the stereotypical racial colours.

A text that winds around the images reads, " The Indian smiles, he thinks that the cowboy is his friend.

The cowboy smiles, he is glad the Indian is fooled.

Now he can exploit him.

" In this way, it approaches themes of exploitation, but taken with the lyrical content of the album, it may also point to simplistic depictions of ethnic, social or political conflict in the media as " cowboys and Indians ".