Page "Esso" Paragraph 8

Esso Blue was the brand name of Esso's paraffin oil ( kerosene ) for domestic heaters in countries such as the United Kingdom.

Their TV advertising song from the 1950s through to the 1970s was the famous " Bom, Bom, Bom, Bom, Esso Blue!

" A later campaign used the well-known song tune of " Smoke Gets in Your Eyes " cleverly reworded as ::" They asked me how I knew, it was Esso Blue, I of course replied, with lower grades one buys, smoke gets in your eyes.

The non-smoking paraffin ".