Page "Exxon" Paragraph 13

In 1972, Exxon was unveiled as the new, unified brand name for all former Enco and Esso outlets.

At the same time, the company changed its corporate name from Standard Oil of New Jersey to Exxon Corporation.

The rebranding came after successful test-marketing of the Exxon name, under two experimental logos, in the fall and winter of 1971-72.

Along with the new name, Exxon settled on a rectangular logo using red lettering and blue trim on a white background, similar to the familiar color scheme on the old Enco and Esso logos.