Page "FC Bayern Munich" Paragraph 53

As a result of Bayern's finals appearance in the 2012 UEFA Champions League, the club's brand value has reached $ 786 million USD which is up 59 percent from the previous year.

Among European teams this is ahead of Real Madrid's $ 600 million USD and behind first place Manchester United whose brand is valued at $ 853 million USD.

While other European clubs have mainly marketed to international audiences, Bayern has focused on Germany.