Page "Fandom" Paragraph 17

Gaming fans have also recently made a big impact on content developers, namely BioWare Corp.

In March 2012, when the most recent installment of the company's Mass Effect series was released, the fandom was so displeased with the game's available endings that they demanded there be some kind of change.

Buckling under the pressure of this heated demand, BioWare released a DLC ( downloadable content ) packet on June 26, 2012 in hopes of reconciling the game's endings and soothing the fandom's aggression.

This simple change to the game's ending was a huge step for fandoms because the entertainment industry has never before taken such large steps to comply with a fanbase's desires.