Page "Far Eastern Economic Review" Paragraph 10

The magazine ceased publication in December, 2009 due to falling readership and advertising revenue.

This was the reason given by its owner, Dow-Jones.

But insiders cite other reasons.

" Every ex-Review staffer knows that its days were numbered the day Dow Jones bought it.

The Asian Wall Street Journal never enjoyed the kind of readership and readers ' loyalty as that of the Review.

And it wasn't a secret that the Americans wanted the AWSJ to supplant the Review.

" Philip Bowring pins the blame for the Review ’ s decline on Dow Jones.

He says that its executives parachuted in from New York and wanted to homogenise the reporting.

But according to Banyan, despite Dow Jones ' missteps, FEERs business model was based on advertising revenue which foundered when prosperity declined.