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Fast Product's releases challenged pop music conventions ( hence the label's early monikers: " difficult fun " and " mutant pop "), and through its releases and marketing invoked a DIY punk spirit and generally socialist political outlook.

Often packaging records with a caustic yet subtle sideswipe at consumerism ( for example, the image of a wall of gold discs on the cover of the Mekons ' second single ), Fast Product attempted to show that all aspects of the record business, from musicianship to design to distribution, could be taken out of the hands of the major labels.