Page "Felix Sabates" Paragraph 5

Sabates ' potential in business-plan design and implementation became apparent immediately.

Recognizing various products for having guaranteed propensity for future success, he instructed his company to carry them for distribution.

Sabates ’ top selling product lines that served as springboards for company included, Atari and the video game Pong and Pac Man, Teddy Ruxpin, the talking Teddy Bear, which Sabates had exclusive distribution rights nationwide.

After a promise Sabates made to a large customer that he would deliver the Ruxpin bear in time for Christmas, when the popular Ruxpin bear became the gotta-have-it and then sold out before the Christmas holiday, Sabates chartered a Boeing 747 aircraft, removed the seats and filled the entire aircraft with Teddy Ruxpin bears and then delivered his promise to his loyal customer.

Next, by popular demand Sabates entered the big leagues once again with distribution rights to the phenomenon of the next generation still popular today, Nintendo with games such games as Super Mario Bros ..

Selling these popular products placed Sabates in the industry's Lime light creating a lasting mark of the name Felix as the example of selling power in the industry.

Although Sabates had been receiving weekly purchase orders larger than most similar firms total annual sales, Sabates insisted that his company continue selling products to the same small mom and pop retailers called on when the company had first started selling products.

Sabates attributes a great deal of his success to what he calls, The Core Business.

Windermere, Black and Decker, Emerson Electronics, and Uniden are a few examples of other product lines which were considered far less exciting and much harder to sell.

It was those less-exciting product lines sold by the company that collectively generated a more stable cash flow and also represented Top Sale's core business.