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Looking Glass intended Flight Unlimited as a gateway into the video game publishing industry.
According to Lerner, the idea of self-publishing had been considered when the company was founded.
In 1995, Looking Glass projected that sales of Flight Unlimited would increase royalty revenues to $ 10 million that year, up from $ 1. 5 million in 1994.
Jeffrey A. Kalowski, the company's vice president of finance and administration, expected that the game would recoup its development costs and make a return before the end of the year.
He predicted that, over the following 12 to 18 months, the company's number of employees would increase from 52 to 82.
The company's executive vice president and general manager, Jerry Wolosenko, told The Boston Globe that the company hoped to publish six games each year.
According to Doug Church, the pressure for Flight Unlimited to succeed meant that the concurrently-developed System Shock, which was not self-published, received little attention from the company's management.

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