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In late September 2009, Obama senior advisor David Axelrod and Roger Ailes met in secret to attempt to smooth out tensions between the two camps.

Two weeks later White House officials referred to FNC as “ not a news network ", communications director Anita Dunn stating that “ Fox News often operates as either the research arm or the communications arm of the Republican Party ”.

President Obama observed, " If media is operating basically as a talk radio format, then that's one thing, and if it's operating as a news outlet, then that's another ".

White House chief of staff Rahm Emanuel stated that it was important " to not have the CNN's and the others in the world basically be led in following Fox ".