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The franchising of goods and services foreign to India is in its infancy.

The first International Exhibition was only held in 2009.

India is, however, one of the biggest franchising markets because of its large middle-class of 300 million who are not reticent about spending and because the population is entrepreneurial in character.

In a highly diversified society, ( see Demographics of India ) McDonald's is a success story despite its fare's differing from that of the rest of the world.