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He thus applied for a job at NBC in New York City in 1951 and was hired because of his music degree.
Rogers spent three years working on the production staffs for such music-centered programming as NBC Opera Theater.
He also worked on Gabby Hayes ' show for children.
Ultimately, Rogers decided that commercial television's reliance on advertisement and merchandising undermined its ability to educate or enrich young audiences, so he quit NBC.

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