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What is often overlooked in discussions of Seduction of the Innocent is Wertham's analysis of the advertisements that appeared in 1950s comic books and the commercial context in which these publications existed.
Wertham objected to not only the violence in the stories but also the fact that air rifles and knives were advertised alongside them.
Also rarely mentioned in summaries or reviews of Seduction of the Innocent are Wertham's claims that retailers who did not want to sell material with which they were uncomfortable, such as horror comics, were essentially held to ransom by the distributors.
According to Wertham, news vendors were told by the distributors that if they did not sell the objectionable comic books, they would not be allowed to sell any of the other publications being distributed.

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