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As the 1980s progressed, Geffen would go on to have success with such acts as Quarterflash, Oxo, Asia, Wang Chung, Kylie Minogue and Sammy Hagar.

In the meantime, the label continued to sign a handful of established music icons, including: Elton John, Irene Cara, Cher, Don Henley, Joni Mitchell, Neil Young, Peter Gabriel, Jennifer Holliday and Sonic Youth.

Toward the end of the decade, the company also began making a name for itself as an emerging rock label, thanks to the success of Whitesnake ( US only ), The Stone Roses, Guns N ' Roses, Tesla, and the mainstream comeback of ' 70s era rockers Aerosmith.

This prompted Geffen to create a subsidiary label, named DGC Records in 1990, which focused on more progressive sounds ( along with some heavy metal acts ) and would later embrace the emergence of Alternative Rock and Grunge, Nirvana being an example.

Geffen also distributed the first incarnation of Def American Recordings through Warner Bros. from 1988 to 1990.