Page "Gender-specific job title" Paragraph 12

Some usage guides, such as The Cambridge Guide to English Usage, advocate gender-neutral language in circumstances where all sexes are meant to be included.

For instance, a business might advertise that it is looking for a new chair or chairperson rather than chairman.

Gender-neutral language proscribes chairman, on the grounds that some readers would assume women and transgendered individuals are implicitly excluded from responding to an advertisement using this word.