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Hayakawa read The Tyranny of Words, then Science and Sanity, and in 1939 he attended a Korzybski-led workshop conducted at the newly organized Institute of General Semantics in Chicago.
In the introduction to his own Language in Action, a 1941 Book of the Month Club selection, Hayakawa wrote, " principles have in one way or another influenced almost every page of this book ...." But, Hayakawa followed Chase's lead in interpreting general semantics as making communication its defining concern.
When Hayakawa co-founded the Society for General Semantics and its publication ETC.
: A Review of General Semantics in 1943 — he would continue to edit ETC.
until 1970 — Korzybski and his followers at the Institute of General Semantics began to complain that Hayakawa had wrongly coopted general semantics.
In 1985, Hayakawa gave this defense to an interviewer: " I wanted to treat general semantics as a subject, in the same sense that there's a scientific concept known as gravitation, which is independent of Isaac Newton.
So after a while, you don't talk about Newton anymore ; you talk about gravitation.
You talk about semantics and not Korzybskian semantics.

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