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The term was popularized by Canadian author Douglas Coupland's 1991 novel, Generation X: Tales for an Accelerated Culture, concerning young adults during the late 1980s and their lifestyles.

While Coupland's book helped to popularize the phrase " Generation X ," in a 1989 magazine article he erroneously attributed the term to English musician Billy Idol.

In fact, Idol had been a member of the punk band Generation X from 1976 – 1981, which was named after Deverson and Hamblett's 1965 sociology book Generation X — a copy of which was owned by Idol's mother.