Page "Golden Age of American animation" Paragraph 18
from
Wikipedia
In 1937 Walt Disney produced Snow White and the Seven Dwarfs, the first American feature-length animated film.
Walt Disney was convinced that short cartoons would not keep his studio profitable in the long run, so he took what was seen as an enormous gamble.
They said that the colors would be too bright for the audience and they would get sick of the gags and leave.
Snow White was a worldwide box office success, and was universally acclaimed as a landmark in the development of animation as a serious art form.
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