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Goth fashion has a reciprocal relationship with the fashion world.
In the later part of the first decade of the 21st century, designers such as Alexander McQueen, Rick Owens, Gareth Pugh, Ann Demeulemeester, Rodarte, Hedi Slimane, John Richmond, John Galliano, Olivier Theyskens, and Yohji Yamamoto brought elements of goth to runways.
This was described as " Haute Goth " by Cintra Wilson in the New York Times.
Thierry Mugler, Claude Montana, Jean-Paul Gaultier, and Christian Lacroix have also been associated with a gothic style.
In Spring 2004, Riccardo Tisci, Jean Paul Gaultier, Marc Jacobs and Stefano Pilati dressed their models as " glamorous ghouls dressed in form-fitting suits and coal-tinted cocktail dresses ".
Swedish designer Helena Horstedt and jewelry artist Hanna Hedman also practice a goth aesthetic.

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