Page "Graffiti" Paragraph 103

Graffiti has been used as a means of advertising both legally and illegally.

In NYC, Bronx-based TATS CRU has made a name for themselves doing legal advertising campaigns for companies like Coca Cola, McDonald's, Toyota, and MTV.

In the U. K. Covent Garden's Boxfresh used stencil images of a Zapatista revolutionary in the hopes of cross referencing would promote their store.

Smirnoff hired artists to use reverse graffiti ( the use of high pressure hoses to clean dirty surfaces to leave a clean image in the surrounding dirt ) to increase awareness of their product.

Shepard Fairey rose to fame after his " Andre the Giant Has a Posse " sticker campaign, in which his art was plastered in cities across America.