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Often compared to the 1980s Cannonball Run films starring Burt Reynolds, the Gumball 3000 is actually not influenced by these or the stories that gave rise to those movies, but instead draws inspiration from movies such as Two-Lane Blacktop, Vanishing Point, Bullitt and Le Mans.

However, there was a 1976 movie called The Gumball Rally featuring a 3000-mile race across America with exotic cars and international drivers on public roads that may be the source of the name of the race.