Page "Hammer Museum" Paragraph 12

At the Hammer Museum, 2010 attendance was an estimated 175, 000, up from 150, 000 in 2009.

The museum does not provide exact figures as it does not have a computerized ticketing system.

According to the museum's director Ann Philbin, the museum has “ defined our primary audience as artists ”.

Visitor numbers are also not limited to the Hammer's own box office but might also include people around the world who log on to the museum's Web site to view podcasts of public programs, or visit travelling exhibitions which the Hammer organized.