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In 1995, the church announced a new logo design that emphasized the words " JESUS CHRIST " in large capital letters, and de-emphasized the words " The Church of " and " of Latter-day Saints ".
According to Bruce L. Olsen, director of public affairs for the church, " The logo re-emphasizes the official name of the church and the central position of the Savior in its theology.
It stresses our allegiance to the Lord, Jesus Christ.

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