Page "Holden" Paragraph 36

The company changed throughout the 1990s, increasing its Australian market share from 21 percent in 1991 to 28. 2 percent in 1999.

Besides manufacturing Australia's best selling car, which was exported in significant numbers, Holden continued to export many locally produced engines to power cars made elsewhere.

In this decade, Holden adopted a strategy of importing cars it needed to offer a full range of competitive vehicles.

During 1998, General Motors-Holden's Ltd name was shortened to " Holden Ltd ".