Page "Holden" Paragraph 8

From here, Holden continued to pursue the goal of producing an Australian car.

This involved compromise with GM, as Holden's managing director, Laurence Hartnett, favoured development of a local design, while GM preferred to see an American design as the basis for " Australia's Own Car ".

In the end, the design was based on a previously rejected post-war Chevrolet proposal.

The Holden was launched in 1948, creating long waiting lists extending through 1949 and beyond.

The name " Holden " was chosen in honour of Sir Edward Holden, the company's first chairman and grandson of J. A.

Holden.

Other names considered were " GeM ", " Austral ", " Melba ", " Woomerah ", " Boomerang ", " Emu " and " Canbra ", a phonetic spelling of Canberra.

Although officially designated " 48-215 ", the car was marketed simply as the " Holden ".

The unofficial usage of the name " FX " originated within Holden, referring to the updated suspension on the 48-215 of 1953.