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To re-connect with its audience, horror became more self-mockingly ironic and outright parodic, especially in the latter half of the 1990s.
Peter Jackson's Braindead ( 1992 ) ( known as Dead Alive in the USA ) took the splatter film to ridiculous excesses for comic effect.
Wes Craven's Scream ( written by Kevin Williamson ) movies, starting in 1996, featured teenagers who were fully aware of, and often made reference to, the history of horror movies, and mixed ironic humour with the shocks ( despite Scream 2 and 3 utilising less use of the humour of the original, until Scream 4 in 2011, and rather more references to horror film conventions ).
Along with I Know What You Did Last Summer ( written by Kevin Williamson as well ) and Urban Legend, they re-ignited the dormant slasher film genre.

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