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The album swiftly sold 250, 000 copies, and Hum played their largest dates promoting the record.

Further singles " The Pod " and the promotional " I'd Like Your Hair Long " failed to generate much interest, and the band spent much of the rest of the year and 1996 on the road.

In late 1997, they teamed with Mark Rubel at Pogo Studios to record their fourth album, Downward Is Heavenward.