Page "I Drove All Night" Paragraph 1
Billy Steinberg knew Celine Dion and had written " Falling Into You ," which was the title track of her 1996 album.
He sent a copy of Roy Orbison's version of " I Drove All Night " to her record company, who loved it and had Dion record it with Swedish producer Peer Astrom.
The commercials were great exposure for the song and helped sell a lot of albums, but they didn't sell enough cars.
Chrysler pulled out of the deal after many of their dealers complained and it became clear the ads weren't working.