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In 2003, Chrysler signed Celine Dion to a $ 14 million deal to endorse their cars.
They were looking for a song to use in the campaign and release as a single.
Billy Steinberg knew Celine Dion and had written " Falling Into You ," which was the title track of her 1996 album.
He sent a copy of Roy Orbison's version of " I Drove All Night " to her record company, who loved it and had Dion record it with Swedish producer Peer Astrom.
She used the song in her Las Vegas show and it became the centerpiece of the Chrysler campaign.
The commercials were great exposure for the song and helped sell a lot of albums, but they didn't sell enough cars.
Chrysler pulled out of the deal after many of their dealers complained and it became clear the ads weren't working.

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