Page "I Love Lucy" Paragraph 73

The original sponsor was cigarette maker Philip Morris, so the program opened with a cartoon of Lucy and Ricky climbing down a pack of Philip Morris cigarettes.

In the early episodes, Lucy and Ricky, as well as Ethel and Fred on occasion, were shown smoking Philip Morris cigarettes.

Lucy even went so far as to parody Johnny Roventini's image as the Philip Morris " bellhop " in the May 5, 1952, episode, " Lucy Does a TV Commercial ".

Since the original sponsor references were no longer appropriate when the shows went into syndication, a new opening was needed, which resulted in the classic " heart on satin " opening.

Other sponsors, whose products appeared during the original openings, were Procter & Gamble for Cheer and Lilt Home Permanent ( 1954 – 57 ), General Foods for Sanka ( 1955 – 57 ), Ford Motor Company ( 1957 – 58 ), and Westinghouse company ( 1958 – 60 ).